Vikas Sachdeva

Senior CRM Campaign Analyst at Performance Art

Vikas Sachdeva has a varied work experience in different roles and industries. Vikas started their career as a Sr. Sales Specialist at BGSB Concrete Solutions (P) Ltd from August 2015 to March 2017, where they developed sales strategies, explored new markets, and enhanced service delivery.

From April 2017 to December 2018, they worked as an Email Marketing Specialist at Eternus Solutions Private Limited. In this role, they implemented A/B testing, reported on email performance, and made recommendations for future improvements.

Vikas then joined Publicis as a Quality Assurance Specialist from October 2020 to February 2021. Here, they were responsible for banner and animation testing, developing emails in Salesforce Marketing Cloud, and deploying email campaigns.

In February 2021 to June 2021, they worked at BRIGHT WORKS as an Email Quality Analyst. Vikas'sresponsibilities included guarding against language errors, performing regression testing, coordinating with project leads, and validating data extensions.

Vikas then joined BMO Financial Group as an Email Campaign Specialist from July 2021 to April 2022. In this role, they collaborated with project leads, communicated with the development team, identified project risks, and conducted A/B subject line tests to improve messaging and open rates.

Most recently, they joined Performance Art in April 2022 as a Senior CRM Quality Analyst. Vikas is involved in developing test cases, verifying data deployment, establishing quality assurance procedures, and participating in the design phase with the product team.

Overall, Vikas Sachdeva has gained experience in sales, email marketing, quality assurance, and campaign management throughout their career.

Vikas Sachdeva's education history begins with their Bachelor's degree studies from 2011 to 2015 at Panjab University. Vikas pursued a Bachelor of Technology (BTech) in Civil Engineering during that time. Vikas also simultaneously obtained a Bachelor of Engineering (BE) in Civil Engineering from Panjab University, Chandigarh.

After completing their undergraduate studies, Vikas Sachdeva pursued further education in project management and logistics, materials, and supply chain management. From 2019 to 2020, they attended Conestoga College, where they obtained a postgraduate diploma in Project Management. Additionally, during the same period, they pursued studies in logistics, materials, and supply chain management at Conestoga College.

Apart from their formal education, Vikas Sachdeva has also obtained various certifications in digital marketing and marketing tools. Vikas completed certifications such as Email and Newsletter Marketing Foundations, Social Media Marketing Foundations, Digital Marketing Foundations, Marketing Tools: Automation, and Email Marketing: Strategy and Optimization. These certifications were obtained from LinkedIn and were attained between the months of January 2021 and June 2021.

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Timeline

  • Senior CRM Campaign Analyst

    April, 2022 - present