Performance Brands is a business focused and passionate about building brands. We design, source and develop products that are specifically manufactured to ensure technical performance in the outdoor and active markets. Our warehouse and distribution facility enables us to offer world-class product through a complete omni-channel marketing and sales approach to a wide range of consumer groups.

Our brands include First Ascent, Capestorm, Speedo, Opro, African Nature, Second Skins, OTG Active, Gray-Nicolls, Grays Hockey, Gilbert Rugby, Gilbert Netball, Prince, SuperTee, Crazy Catch and Speed Power.

Each brand is independently managed through the design, production and marketing stages, and distributed through our Performance Brands platform. We are focused on ensuring that whatever activity, adventure or expedition you choose - when you need our gear to perform, it will stand up to the test.



Apparel & Fashion

Retail

Sports

Performance Brands

Performance Brands' headquarters in Cape Town, South Africa

André Van Zyl

Jayden Adams Ca

This department focuses on driving revenue through sales strategies and managing marketing initiatives to enhance brand awareness and customer engagement.

Sales and Marketing

This department creates visual content and branding elements for various media and projects.

Design Department

This department focuses on managing and executing strategies for online visibility and engagement through search engine optimization and paid media campaigns.

Digital Marketing

This department oversees various divisions within the organization, ensuring alignment with strategic goals and operational efficiency.

Divisional Management

This department oversees the planning, execution, and optimization of all ecommerce activities.

Ecommerce Management

This department is responsible for coordinating and managing project planning and scheduling activities.

Performance Brands

Org chart

Teams

Sales and Marketing

Design Department

Digital Marketing

Divisional Management

Ecommerce Management

Planning Department

Offices

Performance Brands

Org chart

Teams

Sales and Marketing

Design Department

Digital Marketing

Divisional Management

Ecommerce Management

Planning Department

Offices

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