John Hardesty

John Hardesty possesses extensive experience in leading marketing initiatives across various sectors, primarily in fitness and sports industries. As the Chief Marketing Officer at Performance Golf since February 2025, John oversees an online platform dedicated to enhancing golfers' skills through diverse digital courses and training aids, collaborating with renowned instructors. Previous roles include Chief Marketing Officer at Gymreapers and Black Box VR, where John contributed to innovative athletic apparel and virtual reality fitness solutions, respectively. As Chief Brand Officer at V Shred, John helped establish a major online transformation platform in fitness, while at Nutrabolt, John directed marketing efforts for a leading sports nutrition company. John’s earlier experience includes a leadership role at Bodybuilding.com, where impactful digital publishing and community engagement took place, alongside entrepreneurial ventures such as Tricycle Consulting and BlueLine Marketing. John holds a BFA in Graphic Design with a minor in Marketing from Boise State University and has foundational education in Graphic Design from the University of Idaho.