Marketing Analysis for Corporate Sponorship of Sporting and Special Events at Performance Research


Performance Research (Newport, Rhode Island) was organized in 1985 to provide quantitative and qualitative evaluation of event marketing programs to corporate sponsors, properties and their agencies.

Over the past twenty years, the company has conducted over 1 million on-site, on-line, and telephone interviews and more than 500 focus groups regarding corporate sponsorships of sports, leisure activities and special events. As a leader in custom sponsorship evaluation, Performance Research has in-depth experience with varied events worldwide, and is a primary research partner with many of the world’s top corporate sponsors, including: Anheuser-Busch, Coca-Cola, Citi-Financial, R.J. Reynolds, Sony-Ericsson and UBS

Performance Research

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