Perform[cb]
Matthew Lord has a diverse work experience that includes roles such as Chief Strategy Officer at Perform[cb], VP of Product and Technology at Adperio, and Co-founder at Plink. Matthew has been involved in various positions related to product management, technology, and strategy throughout their career.
Matthew Lord attended New York University from 1994 to 1999, where they obtained a Bachelor of Arts (BA) degree. Their field of study during this time is not specified. Later, from 2003 to 2005, they pursued a Master of Business Administration (MBA) with a focus on Marketing at the University of Iowa.
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Perform[cb]
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Recognized as the #1 CPA Network Worldwide since 2015, and an award-winning Affiliate Management Agency, Perform[cb] is a distinguished leader within the outcome-based marketing industry. Founded as Clickbooth in 2002, Perform[cb] experienced exponential organic growth allowing the company to complete a series of strategic acquisitions; each providing unique outcome-based marketing solutions for modern marketers and publisher partners. Our “Think Bigger” vision is of a future in which all marketers are empowered to maximize the ROI of their marketing dollars by paying only for customers acquired. Through our Outcome Engine and Affiliate Program Management services, we take an omnichannel approach to creating strategic plans tailored to meet our client's specific marketing goals – all ensuring that they will pay only after high-quality customers or users have completed the desired outcome. We are the leaders in outcome-based marketing, operating with integrity and holding ourselves and our clients to the highest standards. We create decisive winners, “don’t let it be close”, and work relentlessly to find alignment across our teams.