Aaron Macpherson is an experienced professional in the digital and advertising industry, currently serving as the Manager of Addressable Strategy at Matterkind since September 2023. With a background as an Independent Consultant for Coleman Research since January 2017, Aaron has provided digital expertise on a freelance basis. Previous roles include Programmatic Activations Manager at MG OMD, overseeing campaigns for notable clients such as Pernod Ricard and Nissan, and Account Director at CLD. Educational qualifications include a BSc in Business w/Marketing from Canterbury Christ Church University and A-Levels in Business Studies, Product Design, and English Literature from ADT College.
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