Willian Assis has ten years of experience in the advertising field, specializing in media research and business intelligence. They have worked as a media research supervisor at Publicis Brasil and currently serve as a media research and insights manager at Performics. Willian graduated from the University of São Paulo with a degree in social communication and has completed a scientific research initiation in marketing and brand repositioning. Their expertise includes audience analysis, data insights, and proficiency with Kantar IBOPE media software.
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