Laura Cardinal is an accomplished product leader and coach with extensive experience in product management, strategy, and technology. Currently serving as Head of Product at Performio since February 2025, Laura is also the Co-Founder of Product Women Sydney, a community focused on empowering women in the product field. Previous roles include Chief Product Officer at EstimateOne, Product Management Trainer and Principal Consultant at Brainmates, and Global VP of Product Marketing and Product Development at Xero, where significant contributions included team growth and establishing a strong product culture. Laura's early career features positions at realestateview.com.au, carsales.com.au, and City West Water, complemented by a comprehensive educational background in management and design.
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