Mac M.

Product Marketing Manager at PerformYard

Mac M. has been working in the content marketing and copywriting field since 2015. In that time, Mac has held various roles in the industry, including Copywriter at Threshold Agency (2016), Copywriter at THIEL Design | Strategy. Branding. Digital. Print. (2015), Content Marketing Specialist at SOCi, Inc. (2019), and Content Marketing Manager at WhatConverts (2019) and PerformYard (2022). At WhatConverts, Mac was responsible for leading all content marketing and SEO projects, creating emails, blogs, webinars, social posts and co-marketing partnerships, and writing all copy for the company's website and landing pages. At SOCi, Inc., Mac wrote 20+ articles per month on the topics of social media and reputation management, hosted monthly webinars, and created presentations and promotional materials for webinars. At THIEL Design | Strategy. Branding. Digital. Print., Mac researched brand messaging and brand strategy for various clients, created website copy, banner ads and content for clients across industries, and generated copy for billboards, brochures and various lead-generation materials.

Mac M. graduated from the University of Minnesota in 2015 with a Bachelor of Arts (BA) in Creative Advertising. Prior to that, they attended the Milwaukee Portfolio School for Copywriting in 2015. Mac also holds a Certificate in Technical Writing from the University of Minnesota. Before that, they attended Central Senior High School from 2007 to 2011.

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