Carmen Rivas is a Client Partner at Undertone, bringing extensive experience in media planning, client services, and programmatic trading. Previously, Carmen served as a Regional Media Planner and Programmatic Trader at Havas Media, where they developed and executed successful media strategies for high-profile clients. Carmen has also held roles as a Client Services Manager at Media Response USA and a Digital Sales Planner at Discovery Inc, showcasing a strong ability to enhance client relationships and optimize campaign performance. Carmen holds an MBA in Marketing from INCAE Business School and has participated in executive education programs at prestigious institutions such as Columbia University and Cornell University.
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