Doreen Liu has extensive experience in the marketing and advertising sectors, particularly in the Out-of-Home (OOH) and Programmatic Digital Out-of-Home (pDOOH) arenas. Currently serving as Regional VP, Sales SEA at Perion DOOH since 2024, they have held various positions, including VP Sales Singapore at Hivestack and Senior Account Manager at JCDecaux, where they focused on enhancing advertising effectiveness through innovative strategies. Doreen's previous roles include Assistant Business Manager at Key Editions Pte Ltd and Group Account Manager at SPH Magazines Pte Ltd, where they led teams and drove sales initiatives. They earned a Bachelor of Business Administration from the National University of Singapore and a Diploma with Merit in Business Process & Systems Engineering from Temasek Polytechnic.
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