Eric Kronthal

Eric Kronthal is the Principal Owner of periscopeUP LLC, leading efforts to reduce marketing costs and enhance profits through online lead generation services since February 2009. Previously, as Vice President of Product Development at Tidal Enterprises from May 2006 to February 2009, Eric Kronthal spearheaded the creation of Motorize.com, an online platform for car dealerships. Earlier roles include Director of Product Development at Advertising.com, where Eric Kronthal managed new product initiatives for interactive marketing technology, and Consultant & Project Manager at PricewaterhouseCoopers, LLC. Eric Kronthal holds an MBA in Marketing and Information Systems from the University of Rochester - Simon Business School and a BA in History from the University of Rochester. Education was completed at Pikesville High School.