The industry leader in bar & beverage equipment, beverage dispensing systems, brewery fittings and commercial and luxury residential refrigeration. 

Located in Milwaukee, Wisconsin, USA, Perlick products are consistently named Best in Class, and are trusted by bars, restaurants, large venues, breweries and the finest homes around the world.

The Perlick Corporation is a fifth-generation family business built upon a bedrock of core values that have guided our success since 1917 and will lead us into the future. We seek excellence in all that we do. 

Vision Statement: Innovating the solutions that power the world’s best entertaining and food service experiences.

Mission Statement: Perlick is a 5th generation family business that serves as an essential partner in the commercial foodservice and residential appliance industries. We put our customers first in everything we do by engaging a team of world class associates to develop, produce, and deliver premium products and customer experiences that provide a lifetime of exceptional value. 

Perlick Core Values
Lead by Serving – others before self
Grow by Innovation – solutions that exceed our customer’s expectations
Continuous Improvement – strive to get better every day
Live the Legacy – maintain our positive reputations with the future in mind



Perlick Corporation

Perlick Corporation's headquarters in Milwaukee, WI, United States

This department focuses on managing corporate training initiatives and overseeing product management strategies within the supply chain.

Corporate Development

The Leadership Team at Perlick Corporation is responsible for setting the strategic direction and vision of the company, guiding its operations to ensure alignment with core values and customer-centric goals. This team collaborates across various functions, including technology, marketing, human resources, and finance, to foster innovation, drive continuous improvement, and uphold the legacy of excellence that Perlick has established over its five generations in the industry. Through effective leadership and collaboration, they aim to enhance the company’s standing as a trusted partner in the bar, beverage, and refrigeration sectors.

Leadership Team

This department focuses on managing and optimizing sales processes and operational support to drive revenue growth.

Sales Operations

The Marketing and Brand Management team at Perlick Corporation is responsible for crafting and promoting the brand's image, ensuring that it resonates with both commercial and residential customers. They develop innovative marketing strategies, leverage engaging content to highlight Perlick's premium products, and oversee training initiatives to enhance brand knowledge among employees and partners. By focusing on customer engagement and continuous improvement, this team plays a vital role in driving brand loyalty and growth in the competitive bar and beverage equipment market.

Marketing and Brand Management

The Engineering and Compliance Team at Perlick Corporation is responsible for ensuring that all products meet rigorous industry standards and regulations while also driving innovation in design and functionality. This team collaborates on product development, conducts thorough testing for safety and performance, and implements effective cybersecurity measures to protect sensitive information. By focusing on continuous improvement and fostering a culture of excellence, they ensure that Perlick remains a trusted leader in the bar and beverage equipment industry.

Engineering and Compliance Team

This department oversees the management and optimization of IT services and operational processes to enhance customer experience.

IT Operations

The Sales Engineering Team at Perlick Corporation is responsible for bridging the gap between innovative product offerings and customer needs in the bar and beverage industry. This team collaborates closely with clients to understand their requirements, provides technical expertise, and develops tailored solutions that enhance the customer experience. By ensuring that each product meets the highest standards of quality and performance, they play a crucial role in maintaining Perlick's reputation for excellence in the market.

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Other teams

Leadership Team

Sales Operations

Marketing and Brand Management

Engineering and Compliance Team

IT Operations

Sales Engineering Team