For 114 years, Pernambucanas has evolved along with the Brazilian family. A reference in national retail, the company's trademark is its pioneering spirit and contribution to the progress of several cities in the country. It has a team of stylists who identify the main world fashion trends and offers a wide variety of products in fashion, beauty, home, small appliances, telephony and information technology. It is present in more than 310 cities, in 14 states and the Federal District, with more than 470 stores and around 16 thousand employees. 

In addition to retail, the company has its fintech, Pefisa, the group's financial arm, responsible for the development and management of products such as Conta Digital Pernambucanas, PIX, Digital Portfolio, cards, personal loans and insurance. In addition to operating in retail, fintech currently has nine physical stores in the state of São Paulo. Always reinventing itself and following the needs of its customers, Pernambucanas offers an innovative digital relationship platform in retail and financial products with applications, online purchases (website, app and whatsapp), in-store tablets (100% digital credit granting in 7 minutes), instant chip card issuance and free Wi-Fi in all stores.

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