Patrick Samson is a seasoned professional with extensive experience in digital transformation, strategic consulting, and entrepreneurship. Currently serving as the Digital Business Manager and AI Ambassador at Stadt Luzern, Patrick leads initiatives in the Social, Health & Safety Department to drive the city's digital transformation. As a co-founder of What-the-Hack, Patrick champions the participation of young women in the ICT sector, while also advising the LAC² - Lucerne AI and Cognitive Community on creating a thriving AI ecosystem. Patrick has founded both Fine Spirits Perfumes and Whiskybox Switzerland, blending passion for fragrances and whisky with innovative storytelling. With a rich educational background, including certifications in AI Management and various aspects of digital marketing, Patrick continues to contribute to fields such as behavioral economics and corporate development through roles with organizations like the Zurich Behavioral Economics Network and Pernod Ricard.
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