Praneeth Kumar

Praneeth Kumar is an experienced sales and marketing professional with a robust background in the beverage industry. Currently serving as the Zonal Key Accounts Lead at Pernod Ricard since July 2021, Praneeth is responsible for developing targeted sales and marketing strategies for both National and Domestic Key Accounts. Previous roles at Pernod Ricard include Key Accounts Manager and Trade Marketing Manager, where Praneeth managed brand activations and marketing for a diverse portfolio. Before joining Pernod Ricard, Praneeth gained significant experience at United Breweries Ltd. from October 2012 to July 2021, where responsibilities included driving revenue growth across a large account base and executing high-profile brand campaigns. Praneeth also completed internships focusing on marketing strategy development at Cavinkare and Tata Teleservices Ltd. Educational qualifications include a PGPM in Marketing from Chennai Business School and a Bachelor of Commerce from Osmania University.