Basma Aziz

Basma Aziz is an entrepreneur, speaker, and podcast host with over 10 years of diverse experience in marketing, branding, engagement, and wellbeing. Currently, they serve as an AI Business Fellow at Perplexity and hold the position of Director & Wellbeing Strategist at AKL Consultancy. Basma previously worked as a Creative Director at Whale52 and a Global Wellbeing & Engagement Manager at C&A. They are also the host of the podcast "A Kinder Lifestyle," where they share personal insights on burnout and advocate for a kinder approach to life and work. Basma earned a Master's degree in Marketing from Groupe ISCAE and completed a course in Creative Direction at the University of the Arts London.