Phi Hoang

Brand Experience Lead at Perplexity

Phi Hoang is a seasoned design professional with extensive experience in brand experience and product design. Currently serving as Brand Experience at Perplexity AI since July 2023, Phi focuses on aligning brand interactions with core mission objectives. Previous roles include Director of Design at Flexa, Founding Designer at Drop Party (acquired by Flexa), and Senior Design Lead at Funsize, where work involved notable clients such as Toyota Connected and Credit Karma. Phi's background also includes leadership positions at Awake° Studios, Outdoorsy, Vrbo, TrendKite, and Handsome LLC, demonstrating a strong commitment to innovative and user-centered design.

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