Sofia Bettanin

Sofia Bettanin is a seasoned marketing professional with extensive experience in brand management across various sectors. Currently serving as Senior International Brand Manager at Perrigo Company plc since February 2021, Sofia has successfully led the VMS category and was instrumental in launching the Nature & Science sub-brand. Prior roles include Brand Manager at Müller Nederland, where Sofia developed a Masterbrand and coordinated significant marketing campaigns, and Assistant Brand Manager at Müller UK & Ireland, focusing on brand management and cross-functional collaboration for Müller Bliss. Sofia's career began with internships in marketing and design, complemented by a Master’s degree in Strategic Marketing from Imperial Business School and a Bachelor’s degree in Business Management with Marketing from Royal Holloway, University of London.