Persado
Lauren Daye is an accomplished professional in brand content strategy, currently serving as Senior Manager at Persado since July 2019, where career progression includes roles such as Manager and Brand Content Strategist. Prior experience includes a role as Gallery Assistant at DIDIER AARON INC, where Lauren excelled in marketing high-end contemporary art and fostering client relations. Earlier experience at Pratt Institute involved collaborative exhibition support and archival cataloguing. Academic qualifications comprise a Certificate in Digital Marketing from BrainStation, a Bachelor of Fine Arts in History of Art and Design from Pratt Institute, and dual Associate’s Degrees in Education and Visual and Performing Arts from Hagerstown Community College.
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Persado
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Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new level of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.