Persado
Lisa Spira is an accomplished professional with extensive experience in language generation, content intelligence, and product development. Currently serving as Vice President of Content Intelligence at Persado since October 2019, Lisa leads initiatives that achieve superior language generation for Fortune 500 clients. As a Baby Name Consultant for Private Baby Name Consulting, Lisa advises expecting parents on naming considerations and preferences. In addition, Lisa co-created RoomEscapeArtist.com, focusing on real-life room escape games. Previously, as Director of Research and Product Development at Ethnic Technologies, Lisa managed product releases, designed data-driven products, and implemented project management strategies. Lisa holds a BA in Linguistics from Syracuse University.
Persado
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Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new level of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.