Farid Seddik is an accomplished business leader with extensive experience in driving strategic growth and market penetration across various regions. Currently serving as the General Manager for the Middle East at Persistent Systems, Farid focuses on aligning global objectives with regional dynamics while achieving substantial business development successes. Previously, Farid held the position of Vice-President for Continental Europe at Persistent Systems, achieving over 120% pipeline growth, and served as Vice-President for New Business Sales & Operations in the Benelux region at Tech Mahindra, realizing 30% quarter-over-quarter growth. Additional roles include Sales Director Acquisition at Lenovo, where significant revenue growth and new business strategies were implemented, and various leadership positions at Huawei and KPN, further establishing expertise in account-based sales and strategic alliances. Farid's educational credentials include a Master of Laws from Tilburg University, an MBA from Rotterdam School of Management, and a Bachelor of Science in Strategy and Innovation from Avans University.