Jared Vandercook serves as the Growth Director for North America at Persona.ly since May 2024, focusing on programmatic user acquisition and maximizing return on ad spend. In addition, Jared is a member of the exclusive professional community HYPCCCYCL, which connects B2B revenue leaders and VCs. Previously, Jared held the position of Executive Sales Director at INCRMNTAL, where the emphasis was on measuring the incremental value of marketing activities, and served as an Enterprise Sales Executive at Gradient AI, facilitating the use of AI and ML in underwriting and claims. Additional experience includes roles at Smadex, AppLift, YouAppi, adjust.com, Opera Mediaworks, and Mojiva, where Jared consistently drove sales, developed strategies, and fostered growth in the mobile advertising and technology sectors. Jared holds a Bachelor of Science degree in Economics from San Francisco State University.