Persona.ly
Jared Vandercook serves as the Growth Director for North America at Persona.ly since May 2024, focusing on programmatic user acquisition and maximizing return on ad spend. In addition, Jared is a member of the exclusive professional community HYPCCCYCL, which connects B2B revenue leaders and VCs. Previously, Jared held the position of Executive Sales Director at INCRMNTAL, where the emphasis was on measuring the incremental value of marketing activities, and served as an Enterprise Sales Executive at Gradient AI, facilitating the use of AI and ML in underwriting and claims. Additional experience includes roles at Smadex, AppLift, YouAppi, adjust.com, Opera Mediaworks, and Mojiva, where Jared consistently drove sales, developed strategies, and fostered growth in the mobile advertising and technology sectors. Jared holds a Bachelor of Science degree in Economics from San Francisco State University.
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Persona.ly
Established in 2011, Persona.ly is a global machine-learning based products company with offices and representations in Israel, Korea, Russia, Japan & China. We acquire engaged users for top grossing apps using our proprietary technology, providing a full suite of services, from playable and interactive ad creation to data-driven user acquisition. Combining the immersive and interactive creatives we generate, targeting algorithms that rely on hundreds of data-points comprised of real-time, historical and post-install user data, and our performance-based bidder, allows us to acquire loyal and engaged users for apps of any category. Since 2015, Persona.ly has created hundreds of interactive experiences for a variety of apps from different categories, allowing us to develop the ability to translate any type of app to a short and customized immersive experience quickly and efficiently.