Persona.ly
Joseph Iris is currently the Director of ML Product at Persona.ly, a mobile ad-tech company with global offices. Prior to this role, Joseph held various positions at WhiteSmoke, including Director of Marketing & Monetization, Product Manager, Marketing Team Leader, Account Manager, and Support Technician. Joseph graduated from Ben-Gurion University of the Negev with a Bachelor's Degree in Management, Sociology, and Anthropology.
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Persona.ly
Established in 2011, Persona.ly is a global machine-learning based products company with offices and representations in Israel, Korea, Russia, Japan & China. We acquire engaged users for top grossing apps using our proprietary technology, providing a full suite of services, from playable and interactive ad creation to data-driven user acquisition. Combining the immersive and interactive creatives we generate, targeting algorithms that rely on hundreds of data-points comprised of real-time, historical and post-install user data, and our performance-based bidder, allows us to acquire loyal and engaged users for apps of any category. Since 2015, Persona.ly has created hundreds of interactive experiences for a variety of apps from different categories, allowing us to develop the ability to translate any type of app to a short and customized immersive experience quickly and efficiently.