Arelis Martínez is currently the Country Manager for PersonalSoft in the Dominican Republic, where they focus on strengthening technological innovation and operational effectiveness in the IT banking sector. Previously, as an Executive Business Senior Manager at Babel, Arelis led teams to optimize processes, significantly impacting business management and expansion in the Caribbean. With over ten years of experience, Arelis has held various roles, including Subgerente de Negocios at Asociación Popular de Ahorros y Préstamos, demonstrating a consistent dedication to strategic leadership and customer service excellence. Arelis holds a Licentiate degree in Marketing from Universidad Tecnológica de Santiago UTESA and is currently pursuing a degree in Digital Transformation Strategy at INCAE Business School.
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