Sandra Alías Cachafeiro is a Digital Brand Manager specializing in FMCG and e-commerce for both D2C and B2B markets. Currently, they serve as the Digital Marketing & E-Commerce Manager at Grupo Nueva Pescanova, where they develop strategic digital branding and optimize performance to enhance online sales. Previously, they worked as a Food Service Product Marketing Assistant and later as the Food Service National Trade Marketing Manager, focusing on integrating online and offline strategies in the seafood sector. Sandra holds a degree in Business Administration and Management with a concentration in Marketing, as well as advanced training in digital marketing.
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