Jordan Lay is a skilled marketing professional with extensive experience in performance marketing and digital advertising. Currently serving as an SEM Specialist at Pet Circle, Jordan previously held roles such as Performance & Lifecycle Marketing Specialist at Prospa, where responsibilities included managing performance-based paid advertising and user acquisition. At News Corp Australia, Jordan progressed from Performance Associate to Performance Media Manager, overseeing high-tier key accounts and implementing PPC marketing strategies. Earlier experience includes positions at Commonwealth Bank, focusing on customer support in sensitive financial situations, and an Operations Assistant role at Little Hills Press Pty Ltd. Jordan holds a Bachelor's degree in Business with a focus on Finance and Marketing from the University of Technology Sydney.