Lisa Lange

As the senior vice president of communications for People for the Ethical Treatment of Animals (PETA), the largest animal rights organization in the world, Lisa Lange devises effective and eye-catching ways to get the animal rights message out to as many people as possible.

Lange has coordinated the production of some of PETA’s most successful videos and public service announcements, including the hugely popular “BWV—Boyfriend Went Vegan” ad, which generated more than 2.5 million views online; a vegetarian ad featuring Alicia Silverstone in the nude that was seen by millions of people; and a series of provocative videos for PETA’s spay-and-neuter and “Adopt, Don’t Buy” campaigns. She oversaw the production of PETA’s 30th Anniversary Gala and Humanitarian Awards show, which was hosted by Alec Baldwin at the Hollywood Palladium, and also facilitated the production of I Am an Animal, an award-winning HBO documentary about PETA founder Ingrid E. Newkirk.

Based out of PETA’s Los Angeles office, which she established, Lange works closely with celebrity PETA supporters, including Joaquin Phoenix, Bill Maher, Eva Mendes, Casey Affleck, and Alec Baldwin. She also networks with Hollywood directors, producers, and writers, convincing them to incorporate animal-friendly messages into TV programs and movies. In 2012, Lange oversaw the launch of PETA Latino, which—with its huge social media presence and bilingual website, PETALatino.com—is the preeminent resource for information on animal rights issues relevant to the Latino community.

A gifted speaker, Lange is a regular guest on The O’Reilly Factor and has debated animal rights opponents on Today, Larry King Live, Nancy Grace, and countless other television and radio programs. She has appeared many times on entertainment shows such as Access Hollywood, The Daily Show, and CNN’s Showbiz Tonight as well as on E! to discuss PETA’s work in Hollywood. Her efforts to save animals have made headlines in major publications throughout the country, including The Washington Post, the Chicago Tribune, The New York Times, and USA Today.

In her previous position as PETA’s manager of international campaigns, Lange led PETA’s negotiations with clothing companies Gap Inc., Nordstrom, and J.Crew, which agreed to stop using cruelly produced leather from India and China. Lange worked extensively with Dateline NBC producers on an hour-long puppy-mill exposé that was based on a PETA undercover investigation. Under Lange’s leadership, General Motors, L’Oréal, and Gillette all stopped testing on animals.