Petastic
Adena Lavin is a skilled professional with experience in various roles in the business and marketing industry. As Chief Growth Officer and Co-Founder of Petastic, Adena focuses on integrating innovative technology and promoting animal welfare. Adena also founded Weare50, a successful restaurant concept, and has held roles in digital consulting, client acquisition, business development, and community engagement. Adena holds a Bachelor of Arts in Economics and a Certificate in Financial Analysis from Columbia Business School.
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Petastic
Petastic is the world's only "pet aware" customer data and experience platform (CDXP) designed to provide personalized pet care at scale. The platform's comprehensive set of tools helps brands deeply understand their current customers, identify new ones, and personalize every aspect of the pet parenting journey. It unifies petdata from disparate sources, organizes it, verifies pet ownership, identifies contextual pet attributes, and disseminates standardized pet records to any part of the brand's user experience. Brands looking to engage with verified pet parents use the Petastic digital pipeline to make data-driven real-time decisions and deliver meaningful user experiences.