Ashley Smith is an experienced merchandising professional with a diverse background in retail management and buying. Currently serving as Merchandising Manager/Sr Buyer at Petco since October 2021, Ashley develops and executes strategic business plans for the Small Animal, Bird, and Reptile categories. Prior experience includes roles as Associate Merchant at White House Black Market, where Ashley achieved sales and profit goals for outlet stores, and various positions at JCPenney, overseeing a $100M sleepwear business and managing $200M of inventory for women's footwear. Early career experiences at Shoe Carnival focused on merchandise management and analysis for women's sport and casual footwear. Ashley holds Bachelor's degrees in Fashion Merchandising and Apparel Merchandising, Business from Indiana University Bloomington.
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