Heather Dorff

Heather Dorff serves as the Senior Manager of SEO at Petco, where leadership encompasses a high-performing team focused on optimizing various digital marketing strategies to enhance organic traffic growth and conversions for the eCommerce platform. Prior roles include Manager of SEO and Content Strategy at Corra, where transformative technical SEO and innovative content strategies were developed, and Lead SEO Manager at Belkin International, driving brand visibility and user experience across multiple regions. Heather's extensive experience in SEO and digital marketing also includes tenures at Bity, Make It Rain USA, and freelance content management, showcasing strong capabilities in cross-functional collaboration and strategic implementation. Education includes an Associate's degree in Computer Science from William Rainey Harper College.