Natalie B.

Natalie B. is an experienced marketing professional with a strong focus on paid media strategy and digital advertising. Currently serving as the Director of Paid Media at Petco since April 2023, Natalie oversees media investments across various channels to drive acquisition and revenue growth. Prior to this role, Natalie held positions at Trupanion as the Director of Paid Media Marketing, where responsibilities included developing media strategies for customer acquisition and optimizing campaign effectiveness. Additional experience includes a tenure at T-Mobile as Sr. Manager of Digital Media, leading teams in executing paid search and social campaigns, and earlier roles at firms such as Bamboo, Point It, Investis Digital, Yodle, and Verizon Wireless, showcasing a diverse background in digital marketing and client management. Natalie holds education from Phoenix College.