Amy Taylor McMaster

Amy Taylor McMaster serves as the Senior Director of E-Commerce at Peter Millar since November 2017, having previously held the position of Director of E-Commerce. Prior experience includes significant roles at Road Runner Sports, where revenue growth was achieved through innovative online acquisition programs and improved customer care practices. Additional expertise encompasses leadership positions at FanBox, where revenue increased by 27%, and Capital Reporting Company, recognized for implementing effective SEO and SEM strategies that spurred a 300% rise in web traffic. A graduate of the University of Maryland with a BS in Marketing, Amy has a diverse background that integrates marketing, operations, and human resources across various industries.