Becca Jacques is a KPI-driven digital marketing professional who specializes in amplifying brand identity through a performance marketing lens. With over 10 years of experience, they have established, tracked, and optimized cross-channel digital media campaigns to exceed targets, while also enhancing customer experiences. Becca currently serves as the Sr. Director of Digital Commerce at Peter Millar and has held various roles, including Digital Strategist at Shift Now, Inc. and Online Marketing Channel Manager at Peter Millar. They hold a Bachelor of Arts in Communication from Greensboro College.
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