Bernice Chao 趙涵 is an accomplished creative leader with extensive experience in developing impactful campaigns across various industries. As the Head of Creative at Petlibro, Bernice leads global creative efforts for smart pet-tech products while managing and inspiring international teams. Previous roles include Head of Creative at Zambezi, where Bernice amplified digital revenue significantly, and Associate Creative Director at David&Goliath, where notable clients included HBO and Kia. Bernice also serves as an Adjunct Professor at Loyola Marymount University, bridging academic theory with industry practice. Additional entrepreneurial ventures include founding Visi8le, a creative agency, and being a founding member of Evenflow.io, alongside roles at R/GA and TDW+Co. Bernice is also recognized for contributions to the AAPI community as the author of a best-selling career advancement book and is a founder of Asians In Advertising, a non-profit aimed at uplifting diverse professionals. Educational qualifications include a BFA in Graphic Design from ArtCenter College of Design and certifications in User Experience Design.
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