Priya Singhal

Priya Singhal is a data-driven CPG innovator and founder of WeMixx, a USDA-recognized plant-based food startup that reimagines South Asian flavors for millennial flexitarians. With over a decade of global experience at notable organizations including the United Nations, GroupM, and Viacom, Priya specializes in blending commercial strategy with cultural insights to launch inclusive, clean-label products. At WeMixx, Priya successfully developed vegan premixes that achieved #1 New Release status on Amazon within three months. Currently, Priya also serves on the V-Label Global Advisory Board, advising on global standards in plant-based product development, while continually pursuing strategic partnerships in the food industry. Priya holds a Master's degree in Integrated Marketing from New York University and is committed to sustainable sourcing practices.