Aranza Garza

Aranza Garza is a seasoned digital marketing professional with a strong background in social media management, analytics, and strategy within the pharmaceutical sector. Currently serving as Senior Manager, Earned Strategy & Activation at Pfizer since July 2024, Aranza leads influencer programs and manages substantial budgets while focusing on campaign effectiveness. Previously, Aranza held roles at Genentech as Digital Experience Manager, where responsibilities included overseeing social media strategies for notable product launches and building impactful social listening capabilities. Experience also encompasses community management and content creation across various brands at Main Street Hub and Khoros, as well as leadership in both production and managerial positions in earlier roles. Aranza holds a Bachelor of Arts in English Language and Literature from The University of Texas at Austin, complemented by certificates in Multimedia and Computer Applications from South Texas College.