Barrett Higgins is the Director of Oncology Commercial Strategy & Innovation at Pfizer, where they focus on oncology strategy and insights on a global scale. With a rich background in market research, opportunity assessment, and brand strategy, Barrett has held various roles at Seagen, including Associate Director of Global Market Insights and Director of Global New Product Strategy. They earned a Bachelor of Arts in English Writing and Literature from St. Lawrence University and a Master of Business Administration from the University of Washington's Michael G. Foster School of Business. Barrett also has experience in research coordination from Memorial Sloan Kettering Cancer Center and media buying at Mindshare.
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