Carolina Lockmer has extensive experience in marketing and brand management within the pharmaceutical industry, starting as a Corporate Brand Manager at Pfizer Oy from August 2005 to February 2010, where responsibilities included corporate branding strategy, advertising, and market research. Lockmer progressed to various roles at Pfizer, including Marketing Manager for the Vaccines portfolio and Communications Manager from December 2018 to August 2022, focusing on brand communications strategies and media relations. In August 2022, Lockmer took on the role of Omnichannel Marketing Manager, contributing to consumer marketing strategies across multiple Nordic countries. Prior experience also includes a Marketing Manager position at TDC Song (2000-2005) and project management as a contractor for Pfizer and other companies from 2010 to 2014. Lockmer holds a degree in Marketing Communications from Turun kauppakorkeakoulu, completed between 1994 and 1999.
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