Desmond Lim is a seasoned professional with extensive experience in digital marketing, customer experience, and business development. As Co-Founder of Coddle, Desmond focuses on supporting family caregivers and their elderly through home care solutions. In a leadership role at Pfizer, Desmond has driven patient and healthcare experience initiatives, emphasizing omnichannel strategies and digital transformation across the Asia-Pacific region. Previous entrepreneurial endeavors include co-founding Aditto Vision, which provided affordable design services leveraging student talent. Desmond's academic background encompasses a Master's in Business Administration from Quantic School of Business and Technology, a Bachelor's in Communication Studies from Nanyang Technological University, and a Diploma in Digital Entertainment Technology from Nanyang Polytechnic.
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