Grace de Athayde is a seasoned professional who currently leads Customer Journey Operations at Pfizer, focusing on the operationalization of journey management. With a rich background in design and innovation, Grace previously held positions such as Head of Digital Product Design at the LEGO Group and various roles at Danfoss. They co-founded Prelude Hosting and ran Grace Athayde Studio, where they specialized in web design and development. Grace holds a Master’s degree in Social Science Organizational Innovation and Entrepreneurship from Copenhagen Business School and actively contributes to the Design Leadership group at Boye & Company.
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