Heidi LaPensée

Heidi LaPensée is currently the Global Marketing Director for Oncology at Pfizer, where they lead unbranded and branded patient strategy and planning. Previously, they held significant roles such as Head of Strategic Marketing at Zentiva UK and Neurology Lead at Sanofi, where they achieved notable success in brand management and risk minimization. With a strong background in transforming traditional sales models and implementing innovative marketing strategies, Heidi has consistently driven growth and collaboration across teams. They hold a degree in Mechanical Engineering from The University of Sheffield.