Irina Finerman is a dynamic and award-winning creative leader specializing in brand strategy, social and influencer marketing, and content development. With over fifteen years of experience, they have led high-profile marketing campaigns at organizations such as Showtime, NBC Universal, and Biz2Credit, achieving significant increases in audience engagement and brand presence. Currently, Irina serves as the Chief Marketing Officer for Audience Engagement Strategy & Activation at Pfizer, where they continue to drive innovative strategies that connect with diverse audiences. Their career began in TV production, laying the foundation for a multifaceted approach to digital marketing and storytelling.
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