Jorge Herrera, CCXP, is currently the Global HCP & Patient CX Lead at Pfizer, where they partner with global commercial and brand teams to enhance customer experience strategies. With a transformative leadership style, Herrera has a proven track record in the digital marketing landscape, including roles as the Head of Digital Marketing and Head of Enterprise Experience Management at Pfizer. They founded Pay Per More and previously served as VP of Global Enterprise CX Solutions at Carnival Corporation. Herrera's career began as R&D and Creative Director at Abargon, one of Mexico City's first digital agencies, contributing significantly to the pharmaceutical and tech sectors.
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