Katrina Lim is a Commercial Excellence & Innovation Lead with a strong background in transforming strategies into measurable commercial impact within the pharmaceutical industry. They have held key roles at Pfizer and other organizations, focusing on customer experience, digital content management, and driving go-to-market transformations. With a Master's degree in Digital Transformation and a Program for Leadership Development from Harvard Business School, Katrina brings a blend of innovative thinking and strategic execution to their current work leading multi-disciplinary teams. Previously, they contributed to Bausch + Lomb, American Hospital Dubai, and Nokia, enhancing operational efficiency and customer engagement throughout their career.
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