Laura Goicoa is currently the Country Brand Manager for South LATAM at Pfizer, overseeing colorectal cancer initiatives in Argentina, Chile, Peru, Uruguay, Paraguay, and Bolivia. Previously, Laura held various roles at Pfizer, including Country Brand Manager and Junior Product Manager, and gained experience as a Patient Engagement Specialist at Novartis. Laura's educational background includes a degree in Biotechnology from the University of Valencia, a postgraduate degree in Business Administration from the Australian Pacific College, and an MBA focused on the pharma and biotech industry from Talento Farmacéutico y Sanitario Business School.
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