Lucia Berrocal

Lucia Berrocal is a marketing executive with over 13 years of international experience in the pharmaceutical industry, having worked in Mexico, Brazil, Peru, and Chile. Currently serving as the Global Director for RSV Maternal at Pfizer, Lucia previously held various roles within the company, including Global Marketing Director for Prevenar Pediatric and Country Brand Lead Vaccines in Mexico. Prior to Pfizer, Lucia was an Anti-infectives Product Manager at GSK, where they successfully launched Augmentin ES 600 in Peru and contributed to significant sales growth. Lucia's educational credentials include an MBA and a diploma in Trading and Decision Making, along with a completion of the Digital Transformation Programme at the University of Cambridge.