Marisa Kennedy

Marisa Kennedy currently serves as Director of Consumer & Patient Marketing at Pfizer, following the company's acquisition where responsibilities remain consistent with previous roles. At Seagen, Marisa has progressed from Sr Product Manager to Associate Director, leading marketing strategies for ADCETRIS in the US market and overseeing the creation of extensive promotional materials. Marisa's prior experience at Novartis includes roles as Associate Director for Consumer Digital Marketing and Digital Clinical Trials Recruitment, managing campaigns and innovative online platforms aimed at patient engagement. Marisa holds a Bachelor of Commerce and Business Administration in Marketing from The University of British Columbia and several certificates in direct marketing, project management, user experience, and AI strategy from recognized institutions.