Nicole Yu is a Customer Transformation & Innovation Lead at Pfizer, focusing on the Onco Business Unit, and has been in this role since 2022. Nicole holds 18 years of experience in digital and relationship marketing, having previously served as Associate Director of Digital Innovation at Novartis and held various positions at Abbott and Merck China. At Abbott, Nicole excelled as the Digital/eCommerce Manager, earning multiple awards for outstanding performance. Currently, Nicole continues to drive innovation and transformation in the healthcare sector through strategic digital initiatives.
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