RB

Robert van Beek

Director Commercial Excellence – Dynamic Targeting at Pfizer

Robert van Beek is a skilled leader with extensive experience in commercial excellence and digital transformation within the pharmaceutical and technology sectors. At Pfizer, Robert served as the Director of Commercial Excellence, enhancing revenue through strategic sales transformation and AI/ML analytics, as well as leading initiatives in GenAI solutions and patient marketing analytics. Previous roles include Senior Manager positions at Watts Water Technologies and Amgen, where Robert managed BI teams and operations across EMEA, along with significant contributions at Accenture Consulting and LogicaCMG. Robert holds postgraduate degrees in Advanced Management and Leadership from Rotterdam School of Management and in Digital Transformation from Cambridge Judge Business School.

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